The sales of acoustic, electric and classical guitars to 'first-time' guitarists has absolutely sky-rocketed in the last few weeks here at Cookes. Must be something to do with the weather I guess? Anyway, it seems that virtually every single one of the proud new owners plans on looking at YouTube or finding a book and teaching themselves a few chords.
"NO!" says I, "Please try and find someone that can sit with you and show you what they know, even if it's just three chords. It's very easy to adopt a poor technique and very difficult to shift it once you've learnt it!"
And this is where I (finally) reach my point. Back in the day our noticeboard was chock-a-block with people offering tuition services for all instruments to all players of different ages and abilities. We had a purge a little while back by phoning some of the tutors advertising on our board that we hadn't heard from for a while. Most were either a) not teaching anymore, b) no longer contactable and, in one case, c) stark raving dead!
So, I've got all these new players who will probably watch a video or two, read a couple of pages of a guitar tuition book and then realise they won't be headlining at Wembley any time soon. The guitar goes back in the case, finds a cosy perch on top of the wardrobe or under the bed and then stays there, unplayed, for the next 20 years and is discovered by the next generation who do exactly the same thing! Is this what we want for East Anglian musicians? What if Andy James or Ed Sheeran put their first guitars down because they couldn't quite get Smoke On The Water right?
So action is being taken. I implore all guitar tutors to get in touch with me with a view to becoming a CAT - a Cookes Approved Tutor - so that Norwich and Norfolk continues to turn out new, fresh, vibrant guitarists to fill the amazing venues, pubs and clubs that surround us. Here's the rub; we give our new customers a list of CATs for them to call up, chat with and arrange lessons. This is our 'thank you' to the tutors for offering a service that keeps guitarists coming back through our doors and will hopefully put some money in your pockets! No jumping through hoops, no costs, just referrals of potential customers. And now for the really juicy bit! We will supply all CATs with a fistful of CAT Vouchers that entitles their students to 5% off the ticket prices of anything we sell at Cookes, be it a single plectrum or a five grand sound desk and PA system. NOT ONLY THAT, we will then credit the account of the CAT whose name shows on the voucher with 5% of their student's final bill for you to redeem at Cookes as well! So you get some tuition money, your student gets a discount, we get repeat business and you get money off too; I believe the correct term for that is a WIN/WIN/WIN/WIN situation!
So, to become a CAT, we just need to know the following details from you so we can pass them on:
- Your name
- Your best contact number
- The postcode(s) you will be working from (eg, NR2, NR10, etc)
- The age ranges you are willing to work with
- The skill levels you are willing to work with
- The style(s) of music you are able to teach
- Whether you have a current Disclosure and Barring Service (DBS) check, formerly known as a Criminal Records Bureau (CRB) check. Not essential but could sway a parent's decision in choosing you over another tutor.
Sorry about this huge blog, the next one will be all fluffy and light as usual. PLEASE, PLEASE, PLEASE get in touch if you want to become a CAT or if you know someone who might do - let's keep Norfolk guitarists playing and the venues full!
Much love,
Ben x
01603 623563
ben@cookes.co.uk
"NO!" says I, "Please try and find someone that can sit with you and show you what they know, even if it's just three chords. It's very easy to adopt a poor technique and very difficult to shift it once you've learnt it!"
And this is where I (finally) reach my point. Back in the day our noticeboard was chock-a-block with people offering tuition services for all instruments to all players of different ages and abilities. We had a purge a little while back by phoning some of the tutors advertising on our board that we hadn't heard from for a while. Most were either a) not teaching anymore, b) no longer contactable and, in one case, c) stark raving dead!
So, I've got all these new players who will probably watch a video or two, read a couple of pages of a guitar tuition book and then realise they won't be headlining at Wembley any time soon. The guitar goes back in the case, finds a cosy perch on top of the wardrobe or under the bed and then stays there, unplayed, for the next 20 years and is discovered by the next generation who do exactly the same thing! Is this what we want for East Anglian musicians? What if Andy James or Ed Sheeran put their first guitars down because they couldn't quite get Smoke On The Water right?
So action is being taken. I implore all guitar tutors to get in touch with me with a view to becoming a CAT - a Cookes Approved Tutor - so that Norwich and Norfolk continues to turn out new, fresh, vibrant guitarists to fill the amazing venues, pubs and clubs that surround us. Here's the rub; we give our new customers a list of CATs for them to call up, chat with and arrange lessons. This is our 'thank you' to the tutors for offering a service that keeps guitarists coming back through our doors and will hopefully put some money in your pockets! No jumping through hoops, no costs, just referrals of potential customers. And now for the really juicy bit! We will supply all CATs with a fistful of CAT Vouchers that entitles their students to 5% off the ticket prices of anything we sell at Cookes, be it a single plectrum or a five grand sound desk and PA system. NOT ONLY THAT, we will then credit the account of the CAT whose name shows on the voucher with 5% of their student's final bill for you to redeem at Cookes as well! So you get some tuition money, your student gets a discount, we get repeat business and you get money off too; I believe the correct term for that is a WIN/WIN/WIN/WIN situation!
So, to become a CAT, we just need to know the following details from you so we can pass them on:
- Your name
- Your best contact number
- The postcode(s) you will be working from (eg, NR2, NR10, etc)
- The age ranges you are willing to work with
- The skill levels you are willing to work with
- The style(s) of music you are able to teach
- Whether you have a current Disclosure and Barring Service (DBS) check, formerly known as a Criminal Records Bureau (CRB) check. Not essential but could sway a parent's decision in choosing you over another tutor.
Sorry about this huge blog, the next one will be all fluffy and light as usual. PLEASE, PLEASE, PLEASE get in touch if you want to become a CAT or if you know someone who might do - let's keep Norfolk guitarists playing and the venues full!
Much love,
Ben x
01603 623563
ben@cookes.co.uk
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